Supply Chain Analysis of Operational Management of Kembar Fashion Store in Sp4 Nagan Raya

Abstract

The sales information system provided by the fashion twin boutique is a product in the form of premium women's clothing from Bangkok, China and other imports. Clothing stores or often called boutiques are businesses engaged in fashion with the completeness used by women. Twin fashion boutique is one of the places that sells a variety of premium women's clothing from Bangkok, China and other imports. Twin fashion boutique has been established since 2018. The purpose of this research is to find out how the company was founded, the factors that influence business sustainability in the field of selling women's clothing, information about supply, business strategies used so that the fashion twin boutique business survives until now and business competitiveness in a competitive market. Through online and offline marketing strategies, the owner of Kembar Fashion strives to reach more customers throughout Nagan Raya and even Aceh with interactive social media, customers can access and buy collection products sold at Kembar Fashion stores that influence behavior in a purchase influenced by internal and external factors. The development of e-commerce can simplify the payment system when shopping online. this is one of the things that influences purchasing decisions through online sites in line with the development of the business world and communication supported by sophisticated technology. This research is a type of qualitative research that uses data collection techniques through observation, interviews and documentation. The main focus of this research is the twin fashion boutique of Nagan Raya District, Kuala Sub-District, Simpang Peut Village, precisely in the impress market.