The Persuasive Communication Pattern of the District Government in Southwest Aceh (Barsela) towards MSME Actors in the Utilization of Appropriate Business Capital

Abstract

The communication pattern used by the government plays a key role in determining the success or failure of Micro, Small, and Medium Enterprises (MSMEs) in running their businesses. A persuasive communication pattern will succeed, and MSME actors will comply if the government proactively supports them. This approach helps promote social control over policy implementation, fostering transparency and accountability in governance. The government acts as a "clearing house" to ensure the proper utilization of business capital for MSME actors. This study uses both field and library research, employing a historical and multidisciplinary approach, along with a comparative method in a qualitative paradigm, using snowball sampling. The aim is to examine the persuasive communication pattern of the District Government in Southwest Aceh (Barsela) in ensuring MSMEs make proper use of business capital assistance. Data was gathered through observations, interviews with MSME actors and district officials, and documentation. The researcher aims to offer a clear picture of the communication patterns supporting the government's goal of driving economic growth. Surveys in villages like Pulo Kambing and Kota Fajar in Kluet Utara Subdistrict, South Aceh, revealed that MSME actors often failed to properly utilize the business capital assistance.