Jurnal Bisnis Tani
type: channel
description: Journal of Bisnis Tani (JBTANI/Bistan) is a peer-reviewed scientific journal published twice a year, in April and December, focusing on the fields of agricultural socio-economics. The journal aims to provide a platform for the dissemination of high-quality research articles that explore various dimensions of agribusiness, agricultural economics, agricultural and rural development communication, as well as both macro and micro studies within the scope of agricultural socio-economic sciences. Scope and Focus Bistan covers a wide range of topics including, but not limited to: Strategic and operational aspects of agribusiness systems and value chains. Agricultural policy analysis and rural economic development. Socio-economic impacts of agricultural innovation and technology adoption. Communication strategies for agricultural and rural development. Market trends, entrepreneurship, and sustainable agricultural business models. Socio-economic and environmental studies related to agriculture and rural communities. Editorial and Management The journal is managed and published by the Agribusiness Study Program, Faculty of Agriculture, Universitas Teuku Umar, Aceh Barat, Indonesia. Bistan strives to uphold academic integrity and high editorial standards by implementing a rigorous peer-review process, engaging qualified reviewers and editorial board members with expertise in the relevant fields. Mission and Contribution Bistan seeks to bridge the gap between theoretical research and practical applications in agricultural socio-economics. By providing an accessible forum for academics, practitioners, policymakers, and students, the journal contributes to the dissemination of knowledge and the development of innovative solutions addressing contemporary challenges in agriculture and rural development.
publisher: Agribusiness Deparment Teuku Umar University
language: en
publication name: Jurnal Bisnis Tani
issn: 2477-3468
items: Digital Literacy and Agricultural Transformation in South Aceh
items: Price Integration Analysis of Tuna in Aceh Province
items: Income Analysis and Marketing Channel Efficiency of Shallot Farming in Simpang Tiga District, Pidie Regency
items: A Success Cooperative Analysis: A Comparative Case Study of Taruko and Karatau Gapoktan in Agam Regency, West Sumatra Province
items: Value-Added Analysis of Mackerel Tuna (Euthynnus affinis) Processing into Keumamah: A Household Enterprise Case Study in Lhokseumawe, Aceh
items: VALUE CHAIN ANALYSIS AND VALUE CREATION OF U NEULHEU: A CASE STUDY OF SANGRAI NATURAL TEUNOM, ACEH JAYA
items: Analysis of The Role of Farmer Groups in Enhancing Lowland Rice Production in Tangse District, Pidie Regency
items: The Influence of Social Media on Market Access Expansion and Independence of Millennial Farmers in the Agribusiness System
items: Enhancing Business Sustainability of Food and Beverage SMEs through Green Manufacturing Implementation
items: The Impact of Commodity Price Cycles on Financial Performance: Operating Leverage, Cost Stickiness, and Financial Resilience Asymmetry in The Palm Oil Sector
items: Analysis of Factors Influencing Digitalized Financial Recordkeeping and Financial Analysis in Oil Palm Farming Businesses in Tador Village
items: Multi Actor Communication Dynamics in Mangrove Ecotourism Management and Their Impact on Destination Sustainability in North Pariaman District Pariaman City
items: Growth and Yield Responses and Their Implications for Farm Efficiency of Several Hybrid Maize Varieties as Affected by NPK Fertilizer Rates
items: Revitalizing Palm Oil Production Based on a Comparison of Actual and Ideal Production at PT. Agro Sinergi Nusantara Kebun Batee Puteh, West Aceh
items: Rice-Based Household Food Security in Benteng Subdistrict, Selayar Islands Regency: Evidence from Availability, Access, and Utilization Dimensions
items: An Analysis of Consumer Satisfaction With Stabilized Food Supply and Price (Sphp) Rice Within The Cheap Food Movement Program in Benteng District
items: Analysis of Efficiency of the Lobster Marketing Channel in Aceh Simeulue Regency
items: Brand Image and Consumer Purchase Decisions: A Structural Equation Modeling Study of Meutuah Baro Rice in Aceh Besar, Indonesia
items: Does Integration Matter? Comparison of Credit Accessibility Between Integrated and Non-Integrated Livestock Farming
items: Analysis of Production, Income and the Development Strategy of the Crystal Guava Commodity: A Case Study in Kuok Village, Kuok District, Kampar Regency
items: A Systematic Review of Stages Aad Decision Making Approaches in Supply Chain Risk Management
items: The Adoption of Agricultural Technology and Its Controlling Factors: A Partial Correlation Study
items: Analysis of the Comparative Advantages and Competitive Advantages of Indonesian Nutmeg, Pepper, and Cloves in The International Market
items: The Effect of Product Innovation and Promotion on The Purchase Decision of Kopi Kiri in The City of Banda Aceh
items: Strategy for Developing The Economy of Farmers Through Non-Seed Watermelon Ultivation in Meue Village, Pidie Jaya Regency
items: Perception of The Younger Generation (Gen Z) Towards The Farming Profession Case Study of Students of The Faculty of Agriculture, Pattimura University
items: Potential Risks to the Environmental Sustainability of Ecotourism: A Visitor Satisfaction Perspective at Labuhan Mangrove Park
items: The Comparative Analysis of Income Between Sales in the Form of Dry Milled Grain (GKG) and Rice to Rice Farmers in Sungai Kakap District, Kubu Raya Regency
items: An Analysis of The Performance of Indonesian Natural Rubber Export Development To China
items: Analysis of Irrigated Lowland Rice Farming Efficiency in Juwiring District

Digital Literacy and Agricultural Transformation in South Aceh
type: item
description: Agricultural digitalization has become an important strategy for improving efficiency and farmers’ welfare; however, its implementation in rural areas remains constrained, particularly by limitations in human resource capacity. This study aims to analyze the factors associated with digital literacy among rice farmers, focusing on its relationship with digital economic participation, expectations toward agricultural digitalization, and farmers’ socio-economic characteristics. The study was conducted in Kluet Utara and Kluet Selatan Sub-districts, Aceh Selatan Regency, with rice-farming households as the unit of analysis. Primary data were collected through a survey using a structured questionnaire and analyzed quantitatively. Descriptive analysis was employed to depict the socio-economic conditions and levels of farmers’ digital literacy, while the relationships among variables were examined using Spearman’s rank correlation due to the ordinal scale and non-normal data distribution. The results indicate that farmers’ digital literacy remains at a low to moderate level, accompanied by very limited digital economic participation, particularly in online marketing of agricultural products. In contrast, farmers exhibit relatively high expectations regarding the benefits of agricultural digitalization. The correlation analysis reveals that digital literacy is positively and significantly associated with digital economic participation and farmers’ expectations, while socio-economic characteristics show varying relationships. These findings indicate a gap between farmers’ attitudes and actual digital practices. Therefore, strengthening digital literacy through practical training and supportive digital market ecosystems is crucial to fostering inclusive and sustainable agricultural digital transformation.
subject: Articles
  topic: section
subject: digital literacy, rice farmers, digital economy, Spearman correlation.
  topic: keywords
creator: Helmi Noviar
creator: Rollis Juliansyah
creator: Zulbaidi Zulbaidi
creator: Darlin Rizki
creator: Agil Riskianda
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-17
publication date: 2026-04-17
starting page: 149
ending page: 159
doi: 10.35308/jbt.v12i1.532

Price Integration Analysis of Tuna in Aceh Province
type: item
description: This study aims to analyze the price integration of tuna in Aceh Province by examining the relationship among export prices, fishermen's prices, and world tuna prices. The study employed a quantitative descriptive approach using secondary time-series data covering the period from 2014 to 2023. Data were analyzed using the Vector Error Correction Model (VECM), preceded by the Augmented Dickey–Fuller (ADF) unit root test, the Johansen cointegration test, and the Granger causality test. The results indicate that export prices are cointegrated with both fishermen's prices and world tuna prices, implying the existence of long-run equilibrium relationships. The Granger causality test reveals bidirectional predictive relationships between export prices and fishermen's prices as well as between export prices and world tuna prices. Furthermore, the VECM estimation demonstrates that the three price variables are linked in the long run. However, the short-run price adjustment mechanism is not uniform, indicating that price changes at one market level are not always immediately transmitted to other market levels. These findings suggest that the tuna market in Aceh Province is connected to both domestic and international markets. Therefore, strengthening the price information system and improving coordination among stakeholders throughout the marketing chain are essential to enhance market integration.
subject: Articles
  topic: section
subject: Market Integration; Tuna; VECM.
  topic: keywords
creator: Linda Santri
creator: Jasmine Mardhina Qamarani FP
creator: Ira Manyamsari
creator: Noratun Juliaviani
creator: Qhisthina Atikah
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 122
ending page: 134
doi: 10.35308/jbt.v12i1.364

Income Analysis and Marketing Channel Efficiency of Shallot Farming in Simpang Tiga District, Pidie Regency
type: item
description: This study aims to analyze the economic dimension of farm income and evaluate the efficiency of shallot (Allium cepa L.) marketing channels in Simpang Tiga District, Pidie Regency. Field data collection was conducted from September to October 2025 across four production centers (Curucok Sagoe, Pulo Raya, Pulo Blang, and Linggo Sagoe villages) involving 81 farmers selected through proportional stratified random sampling based on a defined sampling frame. Intermediary marketing institutions (4 collectors and 8 retailers) were tracked using snowball sampling. Data were analyzed at the respondent level utilizing cost-revenue structures, economic break-even points (BEP), and institutional marketing parameters. The empirical results show that the average net cash income earned by farmers is IDR 238,356,000 per hectare per planting season, supported by a revenue-cost (R/C) ratio of 4.00 and a return on cost of 300%. Based on a contribution-margin formulation, the average production break-even point is 3,302.50 kg/ha, yielding a safety margin of 9,931.50 kg/ha against the average production level of 13,234 kg/ha. Two distinct marketing channels operate in the study area: Channel I (Farmer  Collector  Retailer  Consumer; utilized by 65% of volume) and Channel II (Farmer  Retailer  Consumer; utilized by 35% of volume). Both channels are efficient as their Marketing Efficiency Index (MEI) values fall below the 50% threshold. However, Channel II displays a lower marketing-cost ratio (6.39%) and a higher farmer’s share (80.65%) compared to Channel I (MEI 7.65%; farmer's share 70.59%) due to its localized distribution loop.
subject: Articles
  topic: section
subject: Farmer income, marketing efficiency, farmer's share, marketing margin, shallot farming
  topic: keywords
creator: Mustafa Mustafa
creator: Monalisa Monalisa
creator: Amna Maulida
creator: Noratun Juliaviani
creator: Yusdiana Yusdiana
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 103
ending page: 110
doi: 10.35308/jbt.v12i1.509

A Success Cooperative Analysis: A Comparative Case Study of Taruko and Karatau Gapoktan in Agam Regency, West Sumatra Province
type: item
description: The transformation of the Association of Farmer Groups (Gapoktan) into Farmers' Economic Institutions (KEP) is a strategic step toward building collective agribusiness strength. This study adopts a comparative case study design to examine the institutional transformation and success factors of two distinct Gapoktan in Agam Regency, West Sumatra: Gapoktan Taruko (Matur Subdistrict) and Gapoktan Karatau (Sungai Pua Subdistrict). Using a qualitative deductive framework, data were gathered through semi-structured interviews, Focus Group Discussions (FGDs), and document triangulation involving 18 key informants, including group executives, members (borrowers and fertilizer consumers), and agricultural extension agents. Results show that Gapoktan Taruko successfully operates its Agribusiness Microfinance Institution (LKMA) as a growing savings-and-loan entity. This perceived success is driven by high member participation, functional reward-and-punishment systems, and strategic business diversification. Conversely, LKMA Karatau ceased its savings-and-loan activities shortly after inception due to repayment challenges and currently functions solely as a subsidized fertilizer distributor. The comparative analysis highlights that while both institutions share basic regulatory and organizational frameworks, the critical determinants of successful KEP development reside in high member participation, strict accountability mechanisms, and collective capital reinvestment strategies.
subject: Articles
  topic: section
subject: Comparative Case Study
  topic: keywords
subject: Farmers' Economic Institutions
  topic: keywords
subject: Gapoktan
  topic: keywords
creator: Sri Wahyuni
creator: Rahmat Syahni
creator: Hery Bachrizal Tanjung
creator: Ira Wahyuni Syarfi
creator: Dwi Evaliza
creator: Ana Sajidah
creator: Zulfikrah Refni
creator: Sinta Permata Sari
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 71
ending page: 81
doi: 10.35308/jbt.v12i1.436

Value-Added Analysis of Mackerel Tuna (Euthynnus affinis) Processing into Keumamah: A Household Enterprise Case Study in Lhokseumawe, Aceh
type: item
description: Mackerel tuna (Euthynnus affinis) is an economically important fishery commodity but is highly perishable, making processing necessary to extend shelf life and increase product value. In Aceh, mackerel tuna is traditionally processed into keumamah, an Acehnese dried-smoked fish product. This study aims to analyze the value added, value-added ratio, and margin distribution of mackerel tuna processing into keumamah in a household-scale enterprise in Lhokseumawe City, Aceh. This study was designed as a descriptive case study with a quantitative descriptive approach. One household enterprise was purposively selected, and data were collected through semi-structured interviews, direct observation, and business documentation during one production cycle. The data were analyzed using the Hayami method. The results show that 50 kg of fresh mackerel tuna produced 17.5 kg of keumamah, with a conversion factor of 0.35. The value added was IDR 11,500 per kg of raw material, with a value-added ratio of 27.38%, categorized as medium. Labor remuneration was IDR 2,000 per kg of raw material, while owner profit was IDR 9,500 per kg. Margin distribution consisted of owner profit at 55.88%, other input contribution at 32.35%, and labor income at 11.76%. These findings indicate that the case enterprise generated economic value through keumamah processing, although value-added improvement requires better input efficiency, processing techniques, packaging, legality, and market access. Because this study examined one enterprise and one production cycle, the findings are not intended for generalization.
subject: Articles
  topic: section
creator: Jasmine Mardhina Qamarani FP
creator: Linda Santri
creator: Mujiburrahmad
creator: Bagio
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 92
ending page: 102
doi: 10.35308/jbt.v12i1.400

VALUE CHAIN ANALYSIS AND VALUE CREATION OF U NEULHEU: A CASE STUDY OF SANGRAI NATURAL TEUNOM, ACEH JAYA
type: item
description: U Neulheu is a traditional Acehnese ground roasted-coconut seasoning whose economic value is created through small-scale processing and local distribution. This study conducted an enterprise-centered value-chain analysis of Sangrai Natural U Neulheu Teunom MSME, Aceh Jaya. Field observation and semi-structured interviews with the owner and three production workers were undertaken in August-September 2025, while the quantitative analysis used January-December 2025 production and cost records subsequently compiled for the final dataset. The analysis covered actor functions, product-information-financial flows, governance, cost structure, simple gross added value, the revenue-cost ratio, and raw-material price sensitivity. The chain comprised individual coconut suppliers, the MSME processor, eight outlets, and final consumers. In 2025, 9,600 coconuts supported sales of 2,075 kg. At IDR 50,000/kg, production cost was IDR 26,870.84/kg, gross added value was IDR 30,799.04/kg, processing surplus after depreciation was IDR 23,129.16/kg, and the R/C ratio was 1.86. Under a ceteris paribus coconut-price increase from IDR 1,900 to IDR 4,000 per fruit, cost rose to IDR 36,586.50/kg, surplus declined to IDR 13,413.50/kg, and the R/C ratio fell to 1.37. The main vulnerabilities were dependence on one milling machine, weather-sensitive drying, flood exposure, and incomplete downstream market records. Because suppliers, outlets, and consumers were not interviewed directly, quantitative value-capture findings apply only to the processor.
subject: Articles
  topic: section
subject: added value; agroindustry; roasted coconut; Teunom; value chain
  topic: keywords
creator: Utari Azrani
creator: Chairul Amri
creator: Muhammad Reza Aulia
creator: Rahmat Pramulya
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 51
ending page: 60
doi: 10.35308/jbt.v12i1.298

Analysis of The Role of Farmer Groups in Enhancing Lowland Rice Production in Tangse District, Pidie Regency
type: item
description: Farmer groups play a pivotal role as institutional drivers in upgrading agricultural systems and securing smallholder livelihoods. This study aims to analyze farmers' perceptions of the role of farmer groups in supporting lowland rice farming needs in Gampong Krueng Seukeuk, Tangse District, Pidie Regency. Using a descriptive quantitative approach, data were gathered through structured questionnaires distributed to 26 respondent farmers selected via proportionate stratified random sampling from seven active farmer groups. The institutional support was evaluated across three core dimensions using a five-tier Likert scale instrument. The research findings reveal that the overall perceived role of farmer groups falls into the "Moderately Influential" category, indicated by an aggregate institutional index score of 3.35. Separately, the provision of financial capital achieved a mean score of 3.48, which is classified as "Moderately Influential" under the consistent interval system, followed closely by information dissemination and technical assistance (3.36, "Moderately Influential"). Conversely, the provision of agricultural inputs scored the lowest (3.21, "Moderately Influential") because of persistent logistical delays in subsidized fertilizer distribution. To transform these groups into highly influential production facilitators, it is recommended that farmer groups transition into active cooperative units by fostering internal savings-and-loan synchronization to establish collective bargaining power for input procurement, while reinforcing timely coordination with authorized input distributors to match localized planting calendars.
subject: Articles
  topic: section
subject: Agribusiness institution, Farmer groups, Likert scale, Lowland rice, Production enhancement
  topic: keywords
creator: Ibnu Yasier
creator: Hamdani Hamdani
creator: Nuzulul Fahmi
creator: Qhisthina Atikah
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 61
ending page: 70
doi: 10.35308/jbt.v12i1.403

The Influence of Social Media on Market Access Expansion and Independence of Millennial Farmers in the Agribusiness System
type: item
description: The transformation of digital technology in rural agribusiness supply chains represents an important alternative adaptation amidst shifting public consumption patterns and the challenges of farmer regeneration. This study aims to analyze the association between social media utilization, market access expansion, and the autonomy of millennial farmers within the agribusiness system of Trienggadeng Sub-District, Pidie Jaya Regency, focusing on Gampong Tampui and Gampong Mee Peuduek as primary production centers. Employing a quantitative associative approach, this study applied a saturated sampling (census) method to a population of 40 millennial farmers who actively utilize social media. Data were collected using structured questionnaires based on a 5-point Likert scale (consisting of 24 items) and supplemented by semi-structured in-depth interviews. Statistical analysis was performed using Simple Linear Regression models. The empirical results demonstrated that social media utilization is positively and significantly associated with market access expansion (R2 = 0.645, p = 0.000) and farmer autonomy (R2 = 0.512, p = 0.000). In the simple regression models, the social media variable explains 64.5% of the variation in market access scores and 51.2% of the variation in autonomy scores. Qualitative findings confirmed that access to transparent information via digital networks supports farmers in expanding marketing alternatives and improves their bargaining position relative to traditional supply chains.
subject: Articles
  topic: section
subject: Farmer Autonomy
  topic: keywords
subject: Market Access
  topic: keywords
subject: Millennial Farmers
  topic: keywords
subject: Social Media
  topic: keywords
creator: Siti Fadhilah
creator: Hamdani Hamdani
creator: Al Asri Abubakar
creator: Kamalia Ulfa
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 111
ending page: 121
doi: 10.35308/jbt.v12i1.367

Enhancing Business Sustainability of Food and Beverage SMEs through Green Manufacturing Implementation
type: item
description: Environmental degradation has emerged as a critical global issue, particularly due to the escalating accumulation of single-use plastic waste generated across various industrial and commercial sectors. Within this context, Small and Medium-sized Enterprises (SMEs), especially those operating in the food and beverage industry, contribute substantially to environmental pollution through the extensive utilization of disposable plastic packaging. Despite growing environmental concerns and increasing public awareness regarding sustainable production practices, the adoption of environmentally responsible manufacturing systems among SMEs remains relatively limited. Therefore, this study aims to examine the implementation of green manufacturing practices and analyse their influence on business sustainability among food and beverage SMEs in Bangkalan Regency, Indonesia. This research adopts a quantitative research design and employs the Structural Equation Modelling–Partial Least Squares (SEM-PLS) approach to evaluate the relationships among strategic orientation, green awareness, green knowledge, green manufacturing, and business sustainability. Primary data were collected through structured questionnaires distributed to 44 SMEs operating within the food and beverage sector. The empirical findings indicate that strategic orientation and green awareness are positively associated with both green manufacturing practices and business sustainability. Conversely, initial estimations show an inverse association between green knowledge, green manufacturing, and business sustainability, which reflects resource constraints faced by SMEs rather than a direct negative impact.This study provides practical implications for policymakers, local governments, and SMEs in designing more effective sustainability-oriented policies, environmental training programs, and green innovation strategies aimed at strengthening environmentally responsible business practices in the food and beverage secto…
subject: Articles
  topic: section
subject: Business Sustainability
  topic: keywords
subject: Food and Baverage
  topic: keywords
subject: Madura Island
  topic: keywords
subject: SDGs
  topic: keywords
creator: Ifan Rizky Kurniyanto
creator: Vony Triana Putri Nur Sidik
creator: Nurul Arifiyanti
creator: Dwi Martha Yulia
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-18
publication date: 2026-04-18
starting page: 135
ending page: 148
doi: 10.35308/jbt.v12i1.302

The Impact of Commodity Price Cycles on Financial Performance: Operating Leverage, Cost Stickiness, and Financial Resilience Asymmetry in The Palm Oil Sector
type: item
description: The Indonesian palm oil industry holds a strategic global position; however, its status as a price-taker renders the financial performance of its constituent business entities highly vulnerable to extreme fluctuations in the global commodity market. This study, therefore, aims to analyze the transmission impact of global Crude Palm Oil (CPO) price volatility on the financial performance of Indonesian palm oil issuers, and to identify asymmetries in financial resilience attributable to differences in business model structures. Employing a quantitative approach with a comparative descriptive analysis method, this research examines the audited financial statements of five major palm oil companies listed on the Indonesia Stock Exchange - TAPG, SSMS, DSNG, SMAR, and AALI - spanning two distinct macroeconomic cycles during the 2019–2024 period. The findings demonstrate that during the price escalation phase (2019 - 2022), all issuers experienced substantial operating leverage, wherein average selling price appreciation was transmitted exponentially into net profit growth that markedly outpaced revenue growth. A significant resilience asymmetry was also identified: upstream-oriented entities maintained thicker and more adaptive profitability margins compared to downstream-integrated entities, which were disproportionately susceptible to fluctuations in third-party input costs. Upon entering the price normalization phase (2023 - 2024), a margin compression phenomenon emerged, empirically corroborating the theory of cost stickiness. Structural costs that had expanded aggressively during the escalation period proved to be downward rigid, resisting immediate reduction as reference prices corrected. These findings underscore that vertical integration strategies and disciplined fixed-cost management constitute the key determinants of financial resilience amid the uncertainty inherent in global commodity price cycles.
subject: Articles
  topic: section
subject: Palm Oil
  topic: keywords
subject: Financial Performance
  topic: keywords
subject: Price Votality
  topic: keywords
subject: Cost Stickiness
  topic: keywords
subject: Business Resilience
  topic: keywords
creator: Faisal Basyir
creator: Irham Maulana
creator: Nuzulul Fahmi
creator: Jesi Yardani
creator: Dwi Anggraini
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-10
publication date: 2026-04-10
starting page: 12
ending page: 22
doi: 10.35308/jbt.v12i1.245

Analysis of Factors Influencing Digitalized Financial Recordkeeping and Financial Analysis in Oil Palm Farming Businesses in Tador Village
type: item
description: Smallholder oil palm farmers in Indonesia face persistent challenges in structured financial recordkeeping, which is a fundamental prerequisite for digital transformation in farm management. This study aims to analyze factors associated with financial recordkeeping practices and assess the readiness for digital adoption among oil palm smallholders in Laut Tador Village, North Sumatra. A quantitative survey was conducted with 86 respondents selected using stratified random sampling from a population of 190 farmers. The dependent variable was financial recordkeeping activity (yes/no), while independent variables included age, education, income, farming experience, land ownership status, and training experience in financial recordkeeping. Binary logistic regression was employed, complemented by descriptive analysis of digital readiness indicators (smartphone ownership, social media use, and willingness to adopt technology). The results show that only 10 farmers (11.6%) had ever participated in financial recordkeeping training, and none had implemented routine digital-based recordkeeping. Logistic regression revealed that income (p = 0.036) and training experience (p = 0.027) were significantly associated with recordkeeping activity, while age, education, farming experience, and land ownership status were not. Regarding digital readiness, 80% of farmers expressed willingness to adopt digital technology, and the majority owned smartphones and used WhatsApp or Facebook. However, a substantial gap exists between willingness and actual practice. The logistic model had limited stability due to the small number of events (n = 10), and findings should be interpreted as exploratory. This study concludes that financial recordkeeping practices among smallholder oil palm farmers remain low, and digital readiness while promising has not translated into action. Training and income enhancement are key leverage points for intervention.
subject: Articles
  topic: section
subject: oil palm
  topic: keywords
subject: farmers
  topic: keywords
subject: digitalization
  topic: keywords
subject: recording
  topic: keywords
subject: finance
  topic: keywords
creator: Tuty Ningsih
creator: Junaidi
creator: Muhammad Akbar Syahbana Pane
creator: Eli Wahyuni Nasution
creator: Nabil Surya Wijaksana
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 41
ending page: 50
doi: 10.35308/jbt.v12i1.244

Multi Actor Communication Dynamics in Mangrove Ecotourism Management and Their Impact on Destination Sustainability in North Pariaman District Pariaman City
type: item
description: This study examines multi-actor communication dynamics in the management of mangrove ecotourism in Apar Village, North Pariaman District, Pariaman City, and their implications for destination sustainability. Using a qualitative constructivist case approach, the research analyzes planning and operational communication processes by engaging nine purposively selected informants, including village authorities, enterprise managers, and community members. Data were gathered through in-depth interviews, field observations, and a review of village documents, which were then analyzed through a thematic coding process. Findings indicate that participatory dialogue during the planning stage generated strong social legitimacy. However, as management entered the operational phase, communication fragmentation and unclear role distribution triggered institutional conflict. Visitor trends suggest a correlation between communication stability and destination performance, with peak arrivals in 2021 followed by operational suspension in 2022. The impacts were multidimensional, affecting economic, social and environmental stability. The study suggests that convergent communication functions as a strategic framework for restoring trust, strengthening institutional legitimacy and potentially ensuring the long-term sustainability of community-based coastal tourism.
subject: Articles
  topic: section
subject: Keywords: Coastal governance, Community-based ecotourism, Destination sustainability, Mangrove ecotourism, Multi-actor communication. .
  topic: keywords
creator: Randi Putra Nado
creator: Yenny Oktavia
creator: Zul Irfan
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-10
publication date: 2026-04-10
starting page: 23
ending page: 32
doi: 10.35308/jbt.v12i1.209

Growth and Yield Responses and Their Implications for Farm Efficiency of Several Hybrid Maize Varieties as Affected by NPK Fertilizer Rates
type: item
description: This study aimed to evaluate the growth and yield responses of several hybrid maize varieties to NPK fertilizer application and to assess their implications for farming efficiency. The experiment was conducted from January 2025 to May 2025 at the experimental field of the Faculty of Agriculture, Universitas Simalungun. A randomized block design with two factors was used, consisting of three hybrid maize varieties (Pioneer 32, BISI 18, and NK 6232) and three NPK fertilizer rates (200, 250, and 300 kg/ha). Growth and yield parameters were observed and analyzed using analysis of variance followed by the Least Significant Difference test at 5%. The results showed that maize varieties and NPK fertilizer rates significantly affected most growth and yield parameters. Hybrid varieties that achieved high yield performance at moderate fertilizer rates demonstrated better farming efficiency, indicating that optimal input management is essential for sustainable maize production.
subject: Articles
  topic: section
subject: Hybrid maize
  topic: keywords
subject: NPK fertilizer
  topic: keywords
subject: Farming efficiency
  topic: keywords
creator: Christin Imelda Girsang
creator: Sry Artawati Manik
creator: Handayani Saragih
creator: Fransiskus Xaverius Aryadani Saragih
creator: Muhammad Reza Aulia
creator: Yusdiana
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-16
publication date: 2025-12-16
starting page: 129
ending page: 143
doi: 10.35308/jbt.v11i2.205

Revitalizing Palm Oil Production Based on a Comparison of Actual and Ideal Production at PT. Agro Sinergi Nusantara Kebun Batee Puteh, West Aceh
type: item
description: Oil palm productivity is influenced by plant age, land suitability, and plant population density per hectare. This study aimed to analyze the gap between actual fresh fruit bunch (FFB) production and ideal production based on Indonesian Oil Palm Research Institute (PPKS) standards at PT. Agro Sinergi Nusantara Batee Puteh Estate, West Aceh. Secondary data from 2015–2024 were analyzed descriptively by comparing actual, potential, and ideal production. The results showed a significant gap between actual and potential yields. At peak productive age (9–10 years), potential yields reached 34–35 ton ha⁻¹, while actual yields only reached 7.43–8.40 ton ha⁻¹. Suboptimal plant population density (60–70 palms ha⁻¹) and management constraints were identified as the main limiting factors. Plantation revitalization through population improvement and better agronomic management is required to enhance sustainable oil palm productivity
subject: Articles
  topic: section
subject: oil palm
  topic: keywords
subject: actual yield
  topic: keywords
subject: ideal yield
  topic: keywords
subject: plant density
  topic: keywords
subject: plantation management
  topic: keywords
creator: Adja Muhammad Daud
creator: Dewi Fithria
creator: Abdul Latif
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-01
publication date: 2026-04-01
starting page: 1
ending page: 11
doi: 10.35308/jbt.v12i1.186

Rice-Based Household Food Security in Benteng Subdistrict, Selayar Islands Regency: Evidence from Availability, Access, and Utilization Dimensions
type: item
description: Rice is the main staple food for most households in Indonesia; therefore, its availability, access, and utilization are important dimensions of household food security. This study aimed to analyze rice-based household food security in Benteng Subdistrict, Selayar Islands Regency, based on the dimensions of rice availability, access, and utilization. A descriptive quantitative approach with a survey design was employed. The sample consisted of 199 households selected from 7,726 households using simple random sampling. Primary data were collected through a structured questionnaire, while secondary data were obtained from institutional documents and scientific literature. Data were analyzed using descriptive statistics, Spearman's rho correlation, and ordinal regression. The results show that rice availability, access, and utilization were generally in the very high category. Spearman's rho indicated positive and significant relationships between rice-based household food security and rice availability (r = 0.761; p < 0.001), rice access (r = 0.703; p < 0.001), and rice utilization (r = 0.846; p < 0.001). Ordinal regression further indicated that the three dimensions were positively associated with the likelihood of households being in a higher rice-based food security category. Rice utilization was the dominant dimension (B = 4.920; p < 0.001; OR = 137.00), followed by rice availability (B = 1.835; p < 0.001; OR = 6.27) and rice access (B = 1.116; p = 0.016; OR = 3.05). These findings suggest that strengthening rice-based household food security in an archipelagic area requires attention to supply continuity, price affordability, and household capacity to manage rice consumption efficiently.
subject: Articles
  topic: section
subject: Food Security
  topic: keywords
subject: Household
  topic: keywords
subject: Rice Access
  topic: keywords
subject: Rice Availability
  topic: keywords
subject: Rice Utilization
  topic: keywords
creator: Nyi Widaningsih
creator: La Sumange
creator: Helda Ibrahim
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-15
publication date: 2026-04-15
starting page: 33
ending page: 40
doi: 10.35308/jbt.v12i1.181

An Analysis of Consumer Satisfaction With Stabilized Food Supply and Price (Sphp) Rice Within The Cheap Food Movement Program in Benteng District
type: item
description: Rice is the primary staple food for the Indonesian population. Price fluctuations in the market directly affect public purchasing power, particulary in archipelago regions like Selayar, which frequently encounter distribution constraints, high logistical costs, and a heavy reliance on supplies from outside the region. As a form of government intervention to maintain price stability and the availability of strategic staple foods, the National Food Agency, in collaboration with Perum BULOG and regional governments, implements the Cheap Food Movement (GPM) program to distribute strategic food commodities at affordable prices. Evaluating such food intervention programs requires a profound understanding of direct public responses. This study aims to analyze consumer satisfaction with Stabilized Food Supply and Price (SPHP) rice within the implementation of the Cheap Food Movement (GPM) program. Utilizing a cross-sectional survey design, this research was conducted in Benteng District, Kepulauan Selayar Regency, South Sulawesi. Through a purposive sampling technique, a sample of 100 consumers was selected to gather perception-based primary data via structured questionnaires. Data analysis followed a two-stage approach: a preliminary association test using Spearman’s Rho correlation and a model relationship assessment utilizing ordinal regression. The aggregation using the weighted average method indicates that the consumer satisfaction index falls within the “Satisfied” category. Furthermore, the ordinal regression model estimation reveals that food accessibility (X1) and program implementation governance (X3) are significantly and positively associated with consumer satisfaction, with the program implementation variable exhibiting a higher odds ratio. These empirical findings underscore that alongside maintaining volume supply stability, optimizing distribution governance at the point of sale serves as a crucial instrument for program success.
subject: Articles
  topic: section
subject: Gerakan Pangan Murah, Kepuasan Konsumen, Ketersediaan dan Keterjangkauan Beras SPHP, Kualitas Produk
  topic: keywords
creator: Andi Rahmi Ismayani
creator: La Sumange
creator: Helda Ibrahim
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2026-04-16
publication date: 2026-04-16
starting page: 82
ending page: 91
doi: 10.35308/jbt.v12i1.182

Analysis of Efficiency of the Lobster Marketing Channel in Aceh Simeulue Regency
type: item
description: This study aims to identify the marketing channel and analyze the marketing performance of wild-caught lobster in Simeulue Regency, Aceh Province, Indonesia. The research was conducted using a descriptive case-study approach, with primary data collected through interviews and field observations involving four lobster fishers, one wholesaler (UD. Mahlil), one local restaurant buyer, and one outside-region buyer in Jakarta. The analysis focuses on marketing margin, marketing cost, and fishers’ share as indicators of marketing performance. The results show that lobster marketing in Simeulue is dominated by a single marketing channel, namely fishers → wholesaler → final buyers, which serves two market destinations: local and outside-region markets. For the local destination, the marketing margin is IDR 50,000/kg with an average marketing cost of IDR 20,000/kg, resulting in a fishers’ share of 80%. For the outside-region destination (Jakarta), the marketing margin reaches IDR 170,000/kg with an average marketing cost of IDR 40,000/kg, and the fishers’ share decreases to 51.43% due to higher transportation, handling, and logistics costs. These findings indicate that local lobster marketing provides a higher proportion of the final price to fishers, while access to outside-region markets offers higher absolute margins but reduces fishers’ relative share. The results indicate that the observed lobster marketing channel shows relatively efficient performance based on marketing margin, cost structure, and fishers’ share indicators.
subject: Articles
  topic: section
subject: marketing efficiency
  topic: keywords
subject: lobster
  topic: keywords
subject: marketing channel
  topic: keywords
subject: marketing margin
  topic: keywords
subject: farmer’s share
  topic: keywords
creator: Keumala Fadhiela
creator: Silva Naselah
creator: Bagio
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-16
publication date: 2025-12-16
starting page: 144
ending page: 156
doi: 10.35308/jbt.v11i2.146

Brand Image and Consumer Purchase Decisions: A Structural Equation Modeling Study of Meutuah Baro Rice in Aceh Besar, Indonesia
type: item
description: In modern marketing, brand image plays a crucial role in shaping consumers’ perceptions and purchase decisions. However, empirical evidence on the influence of brand image in the context of staple food products, particularly local rice brands, remains limited. This study aims to examine the effect of brand image on consumers’ purchase decisions for Meutuah Baro rice in Aceh Besar, Indonesia. A quantitative research design was employed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Data were collected from 96 consumers at Lambaro Market through a structured questionnaire. The results show that brand image has a significant positive effect on purchase decision, with a path coefficient of 0.668. Brand image explains 44.7% of the variance in purchase decisions, indicating a moderate level of explanatory power. The brand image construct is primarily formed by perceived premium quality, brand awareness, brand distinctiveness, brand–quality association, and consumer confidence, while purchase decisions are driven by product suitability for household needs, positive consumption experience, and consistent product availability. These findings demonstrate that brand image remains a key determinant of consumer behavior even for staple food products.
subject: Articles
  topic: section
subject: Brand image
  topic: keywords
subject: local rice products
  topic: keywords
subject: PLS-SEM
  topic: keywords
subject: Purchase decision
  topic: keywords
creator: Aldinatul Nadilla
creator: Litna Nurjannah Ginting
creator: Fajri Fajri
creator: Ira Manyamsari
creator: Nova Suryani
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-17
publication date: 2025-12-17
starting page: 169
ending page: 181
doi: 10.35308/jbt.v11i2.144

Does Integration Matter? Comparison of Credit Accessibility Between Integrated and Non-Integrated Livestock Farming
type: item
description: People’s Business Credit (KUR) is a subsidized microcredit scheme launched in 2007 by the Indonesian government to improve small and micro-enterprise financing. This study examines KUR’s effects on livestock farm performance in Boyolali Regency, Central Java, focusing on credit access, productivity, income and sustainability. Using primary data from 55 livestock farmers in four subdistricts, and employed binary logistic regression to model credit access as a function of education, experience, family size, land area, group integration (dairy–crop systems), livestock number, and annual turnover. The result showed that education significantly raised the odds of obtaining KUR (odds ratio = 4.43), indicating that more educated farmers are better able to navigate formal credit programs. Farmers engaged in integrated farm groups (dairy–crop) also had higher likelihood of credit access, consistent with evidence that collective structures facilitate loan acquisition. In contrast, experience, family size, farm size, herd size and income showed no statistically significant effects. Notably, only 9% of the surveyed farmers had accessed KUR, underscoring low uptake. These findings suggest that policy and extension efforts should emphasize farmer education and cooperative/group-based approaches to improve credit accessibility. Strengthening farmers’ knowledge and promoting credit schemes through organized farmer groups (e.g. cooperatives) could enhance participation in KUR and thereby bolster the productivity and sustainability of livestock enterprises.
subject: Articles
  topic: section
subject: Dairy-Crop System
  topic: keywords
subject: People Business Credit
  topic: keywords
subject: Binary Logistic Regression
  topic: keywords
subject: Livestock
  topic: keywords
creator: Dwi Martha Yulia
creator: Ifan Rizky Kurniyanto
creator: Musyafak
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-12
publication date: 2025-12-12
starting page: 111
ending page: 128
doi: 10.35308/jbt.v11i2.97

Analysis of Production, Income and the Development Strategy of the Crystal Guava Commodity: A Case Study in Kuok Village, Kuok District, Kampar Regency
type: item
description: Guava Crystal (Psidium guajava L.) is a tropical-adapted guava variety with high commercial value and strong prospects for future development. Kuok District serves as a major production center for this commodity in Kampar Regency. Its substantial economic value indicates significant potential to improve farmers’ income and living standards.This study aims to identify effective development strategies for increasing farmers’ income through an analysis of production and income. Kuok Village, one of the main Guava Crystal–producing areas, was deliberately selected as the research site. The study employs a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis conducted in three stages to determine appropriate development strategies for Guava Crystal. The first stage is the input stage, which involves the analysis of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices.The results show that plant density has a significant influence on production, and that optimizing existing strengths and opportunities can enhance both output and farmers’ earnings. Guava Crystal farming has demonstrated high efficiency, generating an average annual income of IDR 92,537,895 per hectare with a return-to-cost ratio of 7.44. By optimizing plant population and leveraging the large market potential, development strategies can be implemented effectively, providing long-term benefits for farmers and improving their overall welfare.
subject: Articles
  topic: section
subject: Crystal Guava
  topic: keywords
subject: Production
  topic: keywords
subject: Revenue
  topic: keywords
subject: Development Strategy
  topic: keywords
creator: Dini Amalia Putri
creator: Tri Kurniaty
creator: Yogy Rasihen
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2025-12-01
publication date: 2025-12-01
starting page: 1
ending page: 20
doi: 10.35308/jbt.v11i2.125

A Systematic Review of Stages Aad Decision Making Approaches in Supply Chain Risk Management
type: item
description: Supply chain risk management (SCRM) is a key element in improving the resilience and sustainability of supply chain performance. Although studies on SCRM have developed, understanding the stages of risk management and decision-making approaches in determining mitigation strategies still requires systematic conceptual structuring. This article presents a systematic literature review aimed to (i) map the stages in supply chain risk management and (ii) identify and examine the decision-making approaches used in determining risk mitigation priorities and strategies. The review followed a structured protocol based on PRISMA diagram, including database selection, keyword formulation, inclusion–exclusion criteria, screening, eligibility assessment, and data extraction. Literature searches were conducted using Scopus and Google Scholar databases, resulting in 230 peer-reviewed articles included for in-depth analysis. The results of the study show that SCRM generally covers five core stages, namely risk identification, risk assessment, risk prioritization, mitigation alternative selection, and performance evaluation. Various decision-making approaches were found in the literature, including Analytical Hierarchy Process (AHP), Analytic Network Process (ANP), Fuzzy Logic, House of Risk (HOR), Supply Chain Operation Reference (SCOR), Technique for Order Preference by Similarity to Ideal Solution (TOPSIS), and hybrid approaches. This study confirms that there is no single universal approach for all supply chain contexts; the selection of methods must be tailored to the characteristics of the risks, the objectives of the decision-making, and the operational conditions of the supply chain. This systematic review is expected to strengthen the theoretical foundation and provide a reference for further research and the implementation of more effective and sustainable SCRM practices.
subject: Articles
  topic: section
subject: decision making
  topic: keywords
subject: mitigation strategies
  topic: keywords
subject: supply chain risk management
  topic: keywords
subject: systematic review
  topic: keywords
creator: Vista Uli Sihombing
creator: Futri Medwina Siregar
creator: Alfi Nurdina
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-07
publication date: 2025-12-07
starting page: 77
ending page: 88
doi: 10.35308/jbt.v11i2.123

The Adoption of Agricultural Technology and Its Controlling Factors: A Partial Correlation Study
type: item
description: This study aims to analyze rice farmers’ perceptions of modern agricultural technologies and to examine the relationships among key perception variables while controlling for age and land size. The research was conducted in Kluet Utara and Kluet Selatan Districts, South Aceh Regency, involving 99 rice farmers selected through a stratified random sampling technique. Data were collected using a structured questionnaire covering farming conditions before and after the use of modern technologies, access to machinery, operational skills, perceived welfare improvements, and farmers’ intention to continue using technology. Descriptive analysis was employed to compare pre- and post-mechanization conditions, while partial correlation analysis was used to assess the strength of relationships among variables after controlling for age and land size. The results reveal significant differences between farming conditions before and after mechanization, particularly in terms of labor efficiency and time savings. Farmers’ operational skills show a strong positive association with perceived welfare improvements, and this relationship remains robust even after controlling for age and land size. In contrast, access to agricultural machinery does not consistently correlate with welfare perceptions when control variables are included. These findings indicate that skills play a central role in maximizing the benefits of modern agricultural technologies, whereas demographic differences do not substantially influence farmers’ perception patterns. This study provides important implications for policy formulation, highlighting the need for skill-focused training programs and strengthened machinery service provision to ensure that agricultural mechanization effectively contributes to farmers’ welfare in a more equitable manner.
subject: Articles
  topic: section
creator: Agil Riskianda
creator: Helmi Noviar
creator: Liasulistia Ningsih
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-15
publication date: 2025-12-15
starting page: 154
ending page: 168
doi: 10.35308/jbt.v11i2.120

Analysis of the Comparative Advantages and Competitive Advantages of Indonesian Nutmeg, Pepper, and Cloves in The International Market
type: item
description: As a spice-producing country, Indonesia continues to maintain its role in the global spice trade. As an agricultural country, Indonesia has great potential in developing export-oriented plantation commodities, especially spices such as nutmeg, pepper, and cloves. This study aims to analyze the comparative advantage and competitive advantage of these three commodities in the international market. The data used is secondary data in the form of time series data for the period 2014–2023 sourced from the Central Statistics Agency (BPS) and UN Comtrade. The analysis was conducted using the Revealed Comparative Advantage (RCA) method to measure comparative advantage and the Export Competitiveness Index (XCI) to assess competitive advantage. The results show that the three commodities have an average RCA value of more than 1 (RCA>1), which indicates a strong comparative advantage for nutmeg, pepper, and cloves in the international market. In addition, the average XCI values for nutmeg, pepper, and cloves were also greater than 1 (XCI>1), indicating that, in general, these commodities have competitive advantages, although they are not stable in every year of analysis. These findings show that Indonesia is still able to maintain the competitiveness of its leading spices in the international market, driven by increased production and global demand. Therefore, improvements in quality, productivity, and strengthening of export strategies are necessary to maintain the sustainability of the competitiveness of Indonesian nutmeg, pepper, and clove commodities.
subject: Articles
  topic: section
subject: Comparative Advantage, Competitive Advantage, Spice Export, Revealed Comparative Advantage (RCA), Indonesian Competitiveness
  topic: keywords
creator: Linda Santri
creator: Ummy Qalsum
creator: Noratun Juliaviani
creator: Khalid Sunny
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-05
publication date: 2025-12-05
starting page: 56
ending page: 67
doi: 10.35308/jbt.v11i2.106

The Effect of Product Innovation and Promotion on The Purchase Decision of Kopi Kiri in The City of Banda Aceh
type: item
description: This study aims to analyze the effect of product innovation and promotion on the purchase decision of Kopi Kiri in Banda Aceh City. The background of this study stems from the increasingly fierce competition in the coffee industry, requiring companies to carry out effective innovation and promotion to attract consumers. The research method used is a quantitative approach by distributing questionnaires to 100 respondents who are Kopi Kiri consumers. The data were analyzed using multiple linear regression to determine the partial and simultaneous effects between variables. The results showed that product innovation and promotion had a positive and significant effect on purchasing decisions, both partially and simultaneously, with a significance value of 0,000 (< 0,05). This indicates that the higher the level of product innovation and the more effective the promotional strategy, the greater the likelihood of consumers making a purchase. Overall, this study concludes that innovation and promotion are the main factors that influence the purchasing decisions of Kopi Kiri consumers in Banda Aceh. Therefore, the company needs to continue to increase creativity in product development and strengthen its promotional strategy to maintain and expand its market.
subject: Articles
  topic: section
subject: Product Innovation, Promotion, Purchase Decision, Kopi Kiri
  topic: keywords
creator: Jasmine Mardhina Qamarani FP
creator: Nova Suryani
creator: Juli Adevia
creator: Putri Aulia Lainufar
creator: Kamalia Ulfa
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-15
publication date: 2025-12-15
starting page: 129
ending page: 139
doi: 10.35308/jbt.v11i2.105

Strategy for Developing The Economy of Farmers Through Non-Seed Watermelon Ultivation in Meue Village, Pidie Jaya Regency
type: item
description: Seedless watermelon cultivation in Gampong Meue, Pidie Jaya Regency, holds significant economic promise due to its profitable market price and short cultivation cycle, establishing it as a crucial source of supplementary income following the rice harvest season. However, despite this potential, farmers encounter challenges, including the risks of price fluctuations and high input costs. This qualitative research, employing a case study approach, will be conducted from March to April 2025, engaging the entire population of 30 seedless watermelon farmers in Gampong Meue as the study sample. Analysis using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices indicates that the business's strategic position is within the aggressive growth quadrant, signifying robust internal strength to capitalize on external opportunities. Consequently, a market penetration strategy achieved through increased production, product diversification, and expansion of distribution networks is strongly recommended to optimize its economic potential. Operationally, developing this agribusiness necessitates an integrated approach built on three primary pillars: (1) intensification and expansion of sustainable land use employing environmental modification technologies, such as drip irrigation; (2) enhancement of farmer capacity through training and the adoption of superior crop varieties; and (3) reinforcement of institutions and value chains by ensuring the consistent availability of inputs and establishing sustainable market partnerships to stabilize agricultural income and enhance competitiveness.
subject: Articles
  topic: section
subject: Farmer Economy; Seedless Watermelon; Development Strategy; Agricultural Empowerment; Agribusiness Sustainability
  topic: keywords
creator: Nuzulul Fahmi
creator: Hamdani Hamdani
creator: Ibnu Yasier
creator: Qhisthina Atikah
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2025-12-05
publication date: 2025-12-05
starting page: 44
ending page: 55
doi: 10.35308/jbt.v11i2.104

Perception of The Younger Generation (Gen Z) Towards The Farming Profession Case Study of Students of The Faculty of Agriculture, Pattimura University
type: item
description: The negative perception of the younger generation towards the farming profession has the potential to threaten the sustainability of the national agricultural sector. This study aims to analyze the perception of Faculty of Agriculture students towards the farming profession and the factors that affect the interest of Generation Z using primary data in 2025 (n= sample from students). Descriptive analysis showed negative overall perceptions (mean 2.56, "Disagree" category), low on welfare (2.28), convenience (2.04), and prestige (2.19), but high on the role of food security (3.75). Feasible logistic regression model (Hosmer-Lemeshow Sig.=0.830; Nagelkerke R²=0.244) revealed a significant influence of land ownership (B=1.240; Sig.=0.014) and family environment (B=-1.338; Sig.=0.027) on farming interests, while gender and parental occupation were insignificant. The findings emphasize the urgency of interventions to improve the image of the farmer profession to increase the interest of the younger generation.
subject: Articles
  topic: section
subject: interest
  topic: keywords
subject: farming profession
  topic: keywords
subject: perception
  topic: keywords
subject: young generation
  topic: keywords
creator: Ratna S Tidore
creator: J F Sopamena
creator: Fioletta Papilaya
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-07
publication date: 2025-12-07
starting page: 68
ending page: 76
doi: 10.35308/jbt.v11i2.103

Potential Risks to the Environmental Sustainability of Ecotourism: A Visitor Satisfaction Perspective at Labuhan Mangrove Park
type: item
description: Ecotourism serves as a strategic approach to environmental conservation while simultaneously enhancing public awareness of sustainability. The Labuhan Mangrove Ecotourism Park in Bangkalan Regency represents a destination that integrates both educational and conservation values through the protection of its mangrove ecosystem. Tourist visitation data from 2022 to 2024 indicate a fluctuating yet stagnant trend. This condition raises concerns, considering that the destination possesses a strong ecological advantage in the form of a well-preserved mangrove ecosystem. The stagnation in visitor numbers not only reflects a possible gap between the available ecological attractions and the level of visitor satisfaction but also signals the potential emergence of environmental risks. This study aims to analyze the potential environmental risks affecting the sustainability of the ecotourism environment. The analytical method utilizes the Customer Satisfaction Index (CSI) to assess visitor satisfaction regarding environmental sustainability, complemented by a Gap Analysis to identify potential disparities that may contribute to environmental risks. The evaluated aspects include mangrove protection, biodiversity conservation, water clarity, and shoreline protection. The findings reveal that the mangrove protection aspect received the highest importance and satisfaction scores, whereas shoreline protection received the lowest scores. The overall CSI value reached 76.44%, indicating a very high level of visitor satisfaction. However, the most significant gaps identified in the analysis—particularly in shoreline and mangrove protection—serve as early indicators of potential environmental risks. These results demonstrate that the sustainability aspects of the destination have not yet fully aligned with visitors’ expectations and present potential environmental risks. Therefore, improvements in infrastructure, environmental education programs, and public communication strategies are…
subject: Articles
  topic: section
subject: Customer Satisfaction Index
  topic: keywords
subject: Ecotourism
  topic: keywords
subject: Satisfaction
  topic: keywords
subject: Mangrove
  topic: keywords
subject: Environment Risk
  topic: keywords
creator: Nurul Arifiyanti
creator: Teti Sugiarti
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-07
publication date: 2025-12-07
starting page: 89
ending page: 102
doi: 10.35308/jbt.v11i2.101

The Comparative Analysis of Income Between Sales in the Form of Dry Milled Grain (GKG) and Rice to Rice Farmers in Sungai Kakap District, Kubu Raya Regency
type: item
description: Dry-milled paddy (GKG) and milled rice represent different forms of harvested rice crops. The distinct processes involed in producing GKG and milled rice result in variations in revenue and production costs for each, consequently affecting farmers' incomes. This study compares the income of rice farmers who sell either dry milled paddy (GKG) or milled rice. The research was quantitative and was conducted in Sungai Kakap District, Kubu Raya Regency, specifically in Pal IX Village and Sungai Itik Village. This Study applied income analysis and a one-tailed independent sample t-test. The findings reveal that the average income of rice farmers selling dry milled paddy (GKG) was IDR 21,105,98/ha, while the average income of rice farmers selling milled rice was IDR 22,856,137/ha. The income difference test result show tht the significance value (1-tailed) is less than the significance level (0.000 < 0.05), leading to the rejection of H0 and acceptance of H1. This statistic confirms that the income of rice farmers selling milled rice is significantly greater than the income of rice farmers selling dry milled paddy (GKG).
subject: Articles
  topic: section
subject: Dry Milled Paddy
  topic: keywords
subject: Income
  topic: keywords
subject: Milled Rice
  topic: keywords
subject: Rice Farmers
  topic: keywords
creator: Hilaria Enjelina Putri
creator: Komariyati
creator: Novira Kusrini
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-15
publication date: 2025-12-15
starting page: 140
ending page: 153
doi: 10.35308/jbt.v11i2.70

An Analysis of The Performance of Indonesian Natural Rubber Export Development To China
type: item
description: Natural rubber is one of Indonesia’s leading export commodities, with the country ranked as the world’s second-largest producer. China, as the largest global consumer of natural rubber, plays a strategic role as Indonesia’s key export destination. This study aims to analyze the factors influencing Indonesia’s natural rubber exports to China by employing a quantitative approach using Two-Stage Least Squares (2SLS). The results show that Indonesian rubber prices, Chinese rubber prices, Indonesian rubber production, and Chinese inflation significantly affect Indonesian natural rubber exports to China. Conversely, competitor countries’ rubber production, Chinese GDP, and Indonesian export quota policies are found to be insignificant. Furthermore, world rubber prices and competitor countries’ rubber prices significantly influence Indonesian domestic rubber prices. World rubber prices and Chinese rubber demand also significantly affect Chinese rubber prices, while the price of rubber substitute products in China shows no significant effect. These findings imply that price strategies, domestic production strengthening, and macroeconomic stability in the destination country must be considered when formulating Indonesia’s natural rubber export policies. Overall, the study provides valuable insights for enhancing Indonesia’s competitiveness in the global rubber market.
subject: Articles
  topic: section
subject: Ekspor karet
  topic: keywords
subject: Harga karet
  topic: keywords
subject: Inflasi
  topic: keywords
creator: ZAKKI MUHTARAM
creator: UTARI AZRANI
rights: Copyright (c) 2026 Jurnal Bisnis Tani
date: 2025-12-01
publication date: 2025-12-01
starting page: 33
ending page: 43
doi: 10.35308/jbt.v11i2.63

Analysis of Irrigated Lowland Rice Farming Efficiency in Juwiring District
type: item
description: Agricultural development is an effort to improve the standard of living of farmers, business opportunities, expand employment, and increase income, as well as expand markets both domestically and abroad. This can be achieved through advanced, efficient and resilient agriculture so as to increase yields, improve quality and support regional development. The purpose of this study was to analyze the efficiency, income of rice commodity farming businesses in Juwiring District, Klaten Regency against irrigated rice fields. The research method used is the purposive sampling method. Data analysis uses farming business analysis in the form of efficiency analysis, income analysis and costs of irrigated rice farming. The results of this study indicate that irrigated rice fields in Juwiring District have an average income obtained by irrigation in Juwiring District of Rp 8,394,892.75 / Ha. Farming costs obtained by irrigated rice farmers amounted to 11,102,026.37 / Ha. The efficiency of irrigated rice farming businesses in Juwiring District is Rp 1.83. It can be concluded that irrigated rice farming in Juwiring District is feasible for farmers because R/C is more than 1 so that the irrigation farming carried out is efficient or feasible.
subject: Articles
  topic: section
subject: Efficiency, Income, Paddy Fields, Irrigation
  topic: keywords
creator: Bimoseno Sepfrian
creator: Garnet Filemon Waluyono
creator: Muhammad Ridho Amarulloh
creator: Nafisan Arsa Nugralistyo
rights: Copyright (c) 2025 Jurnal Bisnis Tani
date: 2025-12-11
publication date: 2025-12-11
starting page: 103
ending page: 110
doi: 10.35308/jbt.v11i2.61