Planning in The Development of Multipurpose Cooperatives (KSU) on Coffee Farming Businesses in Mandailing Natal Regency, North Sumatra Province

Abstract

This research aims to reassess the effectiveness of the Mandailing Natal coffee farmer development empowerment program by collecting data through interview techniques, and making decisions on new strategic policies taken by the government as a stakeholder in coffee farmer empowerment activities. The research approach used is a descriptive qualitative approach. The analysis method used is descriptive qualitative analysis. The results obtained in Planning to develop Mandailing Jaya Multipurpose Cooperative include several important aspects. First, increasing coffee production by utilizing land and human resources and establishing partnerships to facilitate marketing. Second, overcoming obstacles through research and financial institutions, and expanding marketing networks with farmer organizations. Third, improve coffee quality and determine appropriate prices for farmers. Fourth, improve the marketing chain system to find the right strategy.