An Analysis of Consumer Satisfaction With Stabilized Food Supply and Price (Sphp) Rice Within The Cheap Food Movement Program in Benteng District
DOI:
https://doi.org/10.35308/jbt.v12i1.182Keywords:
Gerakan Pangan Murah, Kepuasan Konsumen, Ketersediaan dan Keterjangkauan Beras SPHP, Kualitas ProdukAbstract
Rice is the primary staple food for the Indonesian population. Price fluctuations in the market directly affect public purchasing power, particulary in archipelago regions like Selayar, which frequently encounter distribution constraints, high logistical costs, and a heavy reliance on supplies from outside the region. As a form of government intervention to maintain price stability and the availability of strategic staple foods, the National Food Agency, in collaboration with Perum BULOG and regional governments, implements the Cheap Food Movement (GPM) program to distribute strategic food commodities at affordable prices. Evaluating such food intervention programs requires a profound understanding of direct public responses. This study aims to analyze consumer satisfaction with Stabilized Food Supply and Price (SPHP) rice within the implementation of the Cheap Food Movement (GPM) program. Utilizing a cross-sectional survey design, this research was conducted in Benteng District, Kepulauan Selayar Regency, South Sulawesi. Through a purposive sampling technique, a sample of 100 consumers was selected to gather perception-based primary data via structured questionnaires. Data analysis followed a two-stage approach: a preliminary association test using Spearman’s Rho correlation and a model relationship assessment utilizing ordinal regression. The aggregation using the weighted average method indicates that the consumer satisfaction index falls within the “Satisfied” category. Furthermore, the ordinal regression model estimation reveals that food accessibility (X1) and program implementation governance (X3) are significantly and positively associated with consumer satisfaction, with the program implementation variable exhibiting a higher odds ratio. These empirical findings underscore that alongside maintaining volume supply stability, optimizing distribution governance at the point of sale serves as a crucial instrument for program success.
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