Analysis of Production, Income and the Development Strategy of the Crystal Guava Commodity: A Case Study in Kuok Village, Kuok District, Kampar Regency

Abstract

Guava Crystal (Psidium guajava L.) is a tropical-adapted guava variety with high commercial value and strong prospects for future development. Kuok District serves as a major production center for this commodity in Kampar Regency. Its substantial economic value indicates significant potential to improve farmers’ income and living standards.This study aims to identify effective development strategies for increasing farmers’ income through an analysis of production and income. Kuok Village, one of the main Guava Crystal–producing areas, was deliberately selected as the research site. The study employs a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis conducted in three stages to determine appropriate development strategies for Guava Crystal. The first stage is the input stage, which involves the analysis of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices.The results show that plant density has a significant influence on production, and that optimizing existing strengths and opportunities can enhance both output and farmers’ earnings. Guava Crystal farming has demonstrated high efficiency, generating an average annual income of IDR 92,537,895 per hectare with a return-to-cost ratio of 7.44. By optimizing plant population and leveraging the large market potential, development strategies can be implemented effectively, providing long-term benefits for farmers and improving their overall welfare.