Strategy for Developing The Economy of Farmers Through Non-Seed Watermelon Ultivation in Meue Village, Pidie Jaya Regency

Abstract

Seedless watermelon cultivation in Gampong Meue, Pidie Jaya Regency, holds significant economic promise due to its profitable market price and short cultivation cycle, establishing it as a crucial source of supplementary income following the rice harvest season. However, despite this potential, farmers encounter challenges, including the risks of price fluctuations and high input costs. This qualitative research, employing a case study approach, will be conducted from March to April 2025, engaging the entire population of 30 seedless watermelon farmers in Gampong Meue as the study sample. Analysis using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices indicates that the business's strategic position is within the aggressive growth quadrant, signifying robust internal strength to capitalize on external opportunities. Consequently, a market penetration strategy achieved through increased production, product diversification, and expansion of distribution networks is strongly recommended to optimize its economic potential. Operationally, developing this agribusiness necessitates an integrated approach built on three primary pillars: (1) intensification and expansion of sustainable land use employing environmental modification technologies, such as drip irrigation; (2) enhancement of farmer capacity through training and the adoption of superior crop varieties; and (3) reinforcement of institutions and value chains by ensuring the consistent availability of inputs and establishing sustainable market partnerships to stabilize agricultural income and enhance competitiveness.