Implementation of Social and Behavioral Change Communication in an Effort to Increase Immunization Coverage in Lam Asan Village

Authors

  • Yulizar Lecturer Program in Public Health Teuku Umar Unversity, Meulaboh, Indonesia Author
  • Putri Isyelda Alicia Ritonga Faculty of Health Sciences, Universitas Teuku Umar, Meulaboh, Indonesia Author
  • Mutiara Hasnah Faculty of Health Sciences, Universitas Teuku Umar, Meulaboh, Indonesia Author
  • Mawar Enjelina Manalu Faculty of Health Sciences, Universitas Teuku Umar, Meulaboh, Indonesia Author
  • Aldi Helviza Faculty of Health Sciences, Universitas Teuku Umar, Meulaboh, Indonesia Author
  • Rofita Faculty of Health Sciences, Universitas Teuku Umar, Meulaboh, Indonesia Author

Keywords:

Immunization, SBCC, Community Service

Abstract

Immunization is an effective public health intervention to reduce the number of illnesses and deaths due to infectious diseases. However, complete basic immunization coverage in Indonesia is still uneven, including in Aceh which is below the national target. In Lam Asan Village, before the intervention, only 26,5% of children under five had been immunized. The low coverage is influenced by limited parental knowledge, busyness, lack of socialization, and socio-cultural factors that make immunization not yet a priority, especially among mothers as decision-makers. This activity aims to improve community knowledge, attitudes, and practices through the Social and Behavioral Change Communication (SBCC) approach. The program lasted three weeks and involved 27 heads of families and 34 toddlers through five activities, namely home visit counseling, the Teman Ibu program, smart competitions, educational posters, and educational videos. The results showed an increase in immunization coverage to 47,1% and a change in the positive attitude of mothers under five, proving the effectiveness SBCC in strengthening community participation and supporting the achievement of national immunization targets.

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Published

2026-01-27